The Importance Of Monthly Versus Rolling Average Search Volume

Sep 13, 2023
SEO

Welcome to AccuSource Digital, a leading provider of digital marketing solutions in the business and consumer services industry. In this article, we will explore the importance of understanding monthly versus rolling average search volume and how it impacts your digital marketing strategies.

What is Monthly Search Volume?

Monthly search volume refers to the average number of searches conducted by users for a specific keyword within a given month. It provides valuable insights into the popularity and demand for a particular keyword, allowing businesses to identify high-traffic keywords to target in their SEO and online advertising campaigns.

The key advantage of analyzing monthly search volume is that it provides a snapshot of the current search trends. By understanding the search volume for specific keywords in a particular month, businesses can optimize their website content and ad campaigns to align with trending topics and consumer interests.

What is Rolling Average Search Volume?

Rolling average search volume, also known as the moving average search volume, takes into consideration the search data from multiple months to calculate an average search volume. It smoothens out the peaks and valleys of monthly search volume, providing a more stable and accurate representation of keyword popularity over time.

Using rolling average search volume enables businesses to gain a comprehensive understanding of the long-term trends and seasonal variations associated with specific keywords. This data can be crucial for developing effective long-term SEO strategies, content planning, and budget allocation for paid advertising campaigns.

Benefits of Analyzing Monthly versus Rolling Average Search Volume

1. Identifying Seasonal Trends

By analyzing the rolling average search volume, businesses can identify seasonal trends associated with specific keywords. For example, a clothing retailer may experience higher search volumes for winter jackets during the winter season and lower volumes during summer. Understanding these trends allows businesses to allocate resources effectively and launch targeted marketing campaigns to capitalize on seasonal demand.

2. Understanding Keyword Competition

Comparing monthly search volumes to rolling average search volumes can provide insights into keyword competition. If the monthly search volume is significantly higher than the rolling average, it indicates a surge in competition for that keyword. This information can help businesses evaluate the feasibility of targeting highly competitive keywords or explore niche keywords with lower competition but still generate relevant traffic.

3. Predicting Future Trends

Rolling average search volume analysis enables businesses to forecast future trends and adjust their marketing strategies accordingly. By identifying upward or downward trends, businesses can proactively adapt their content, SEO, and advertising efforts to meet changing consumer demands and preferences.

Implementing Effective Search Volume Analysis Strategies

To effectively leverage the insights gained from analyzing monthly versus rolling average search volume, businesses should consider the following strategies:

1. Keyword Research and Selection

Thorough keyword research is crucial for identifying relevant, high-traffic keywords to target in your digital marketing campaigns. By analyzing both monthly and rolling average search volumes, businesses can identify keywords with consistent popularity over time and optimize their content accordingly.

2. Content Optimization

Creating high-quality, relevant content is essential for attracting organic traffic to your website. By aligning your content with keywords that have a strong monthly and rolling average search volume, you increase the chances of ranking higher in search engine results pages and attracting valuable organic traffic.

3. Seasonal Campaign Planning

Understanding seasonal trends through rolling average search volume analysis allows businesses to plan marketing campaigns in advance. By tailoring your promotions and content to align with peak search periods, you can maximize visibility, conversions, and revenue during high-demand seasons.

4. Competitor Analysis

Analyzing monthly versus rolling average search volumes for keywords can provide insights into your competitors' strategies. By monitoring the search volumes of keywords your competitors are targeting, you can identify opportunities to outperform them by focusing on niche keywords or enhancing your content and advertising strategies.

Conclusion

In conclusion, understanding the importance of monthly versus rolling average search volume is a valuable asset in the digital marketing industry. AccuSource Digital is dedicated to providing comprehensive insights and strategies to help businesses effectively analyze search volume and optimize their digital marketing efforts. By leveraging monthly and rolling average search volume data, businesses can stay ahead of the competition, attract more targeted traffic, and drive sustainable growth.

Brian Shaw
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Nov 8, 2023
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